case study

Kasimir & Olin, London

Find out how I generated an average ROAS of 6.1 from Facebook ads in 5 months.

£ 0 k

Revenue generated using Facebook ads

0 %

Increase in average order value using upselling techniques

A 600% return on Facebook ad spend

0 %

Conversion rate, increased by 2%

Client project

Kasimir & Olin is a leading keepsake jewellery creator, capturing memories in sterling silver. All jewellery is handmade to a high quality standard.

Kasmir & Olin, a company in need of boosting their sales, approached Phoenix DMS for Facebook advertising services. Kasmir & Olin faced several problems such as stagnant sales, low average order value, and a low returning customer base. I identified the key performance indicators (KPIs) that needed attention and developed a strategy to improve them.

They focused on finding the ideal target audience for Kasmir & Olin’s products and services, implementing tracking for cross-channel attribution, and building an email database to increase customer loyalty and average order value. Through these efforts, I was able to increase Kasmir & Olin’s sales and improve their overall performance.

Solution

Kasimir & Olin were facing challenges with stagnant sales and a low returning customer base when they approached me for help. To maximise brand awareness and increase sales, a key strategy I implemented was creating lookalike audiences using existing purchaser lists. This helped to identify new, similar customers and effectively expand the reach of our marketing efforts.

Creating lookalike audiences is a powerful technique in digital marketing that can help to increase the effectiveness of advertising campaigns. By using the data on existing customers, such as their demographics, interests, and purchase history, it is possible to identify other individuals who have similar characteristics and are likely to be interested in the product or service being advertised. This helps to expand the reach of marketing efforts beyond the existing customer base and reach new potential customers who are more likely to be receptive to the message. In addition, It also helps to increase the efficiency of the advertising budget by targeting individuals who are most likely to be interested in the product or service, rather than using a broad, untargeted approach.

In addition to this, I implemented a strategy to optimise the existing campaigns by using various ad formats that made sense, depending on where the buyer was in the buying journey. Devising a cohesive strategy was key to keeping drop offs returning to the funnel

I crafted compelling product photography that emphasised the brand's luxury appeal, under my direction. To further boost engagement, I also devised ad copy that spoke to customer needs and wants, utilising both short and long copy formats in our A/B test strategy. This approach helped drive significant engagement by connecting customers to the products and evoking a sense of desire to own them. To improve sales and boost average order value, I introduced a website plugin that showcased related products and exclusive offers to customers during the checkout process. This strategy effectively increased the average order value without significantly impacting profit margins. A tracking pixel was also implemented to retarget website visitors across Facebook with viewed or engaged product specific targeting.

I focused on elevating the company's email marketing efforts. The prior strategy lacked a clear focus on using this medium to increase average order value and retain customers through personalised retargeting emails. To achieve this, I built a robust email database by executing targeted paid and organic Facebook advertising campaigns that both raised brand awareness and converted engaged prospects into the database for direct retargeting. Overall, this significantly grew the email database numbers and further increased average order value. As a result of these strategies, Kasmir & Olin was able to generate £30k in revenue using Facebook ads, increase average order value by 60% using various upselling techniques, resulting in a 600% return on Facebook ad spend. Conversion rate also increased by 2% since the campaigns started and now stands at 4.9%.

results

Working with Kasimir & olin I have:

Increased conversion rate from 2% to 4.9%.

Improved ad relevance by using narrowed targeting, creating compelling ad copy and enticing product photography.

Reduced initial CPC by 75%.

Increased CTR by 430%.

Formulated an effective paid ad strategy that increased conversions, average order value and customer retention.

Developed a cohesive strategy that aligned with the overall objectives and yielded strong results.

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