Privacy Policy
Effective Date: 1 May 2025
At Phoenix Digital Marketing Solutions, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, make a purchase, or interact with our marketing.
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Who We Are
Phoenix Digital Marketing Solutions
Operated by: Amy Southcott
Email: amy@phoenixdms.co.uk
Website: https://phoenixdms.co.uk
We are a UK-based ecommerce business selling digital products and licensing packages.
2. What Data We Collect
We collect the following types of data:
A. Personal Information
Name
Email address
Billing address
IP address
Payment method (processed securely via third-party gateways)
B. Purchase & Order Data
Products purchased
Order history
Download/access activity
Licensing status and preferences
C. Technical & Usage Data
Browser type and version
Device and operating system
Referring URL and time zone
Clicks, time on page, bounce rate (via analytics tools)
D. Marketing & Tracking Data
Interaction with ads and emails
Facebook Pixel, Google Ads, TikTok Pixel and similar cookies
Behavioural browsing data (for retargeting and ad optimisation)
3. How We Collect Data
We collect data in the following ways:
When you make a purchase or create an account
When you opt-in to our email list or download content
When you interact with our ads or emails
Automatically via cookies, pixels, and analytics scripts
From third-party platforms (e.g. Meta, Google) for advertising and performance tracking
4. Why We Collect Your Data (Legal Basis)
Under UK GDPR, we rely on the following lawful bases:
Contractual necessity – to fulfil your order and deliver products
Consent – for email marketing, tracking pixels, and cookies (where required)
Legitimate interests – for improving our site, marketing effectiveness, and protecting our business
Legal obligation – for tax, compliance, and reporting
5. How We Use Your Data
We may use your data to:
Process and fulfil your orders
Provide access to digital products and licenses
Send confirmation and transactional emails
Respond to customer service enquiries
Improve our website and user experience
Run retargeting and interest-based advertising campaigns
Send newsletters and promotional emails (if you opt in)
6. Sharing Your Data
We do not sell or rent your data. We may share it with:
Payment processors (e.g. Stripe, PayPal)
Email marketing services (e.g. MailerLite, ConvertKit)
Advertising platforms (e.g. Meta/Facebook Ads, Google Ads, TikTok)
Analytics providers (e.g. Google Analytics)
Professional advisers (lawyers, accountants)
Authorities if required by law (e.g. HMRC)
All third parties are required to process your data in accordance with UK data protection laws.
7. Use of Cookies & Pixels
We use cookies and tracking pixels to:
Enable core website functionality (e.g. cart, login, checkout)
Measure ad effectiveness and website performance
Personalise content and track behaviour for remarketing
You can manage your cookie preferences or disable non-essential cookies using your browser settings or our site’s cookie consent banner.
8. Your Rights Under UK GDPR
You have the right to:
Access your personal data
Correct or update inaccurate data
Request erasure of your data (“right to be forgotten”)
Object to or restrict data processing
Withdraw consent at any time
Request data portability (where applicable)
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, email us at amy@phoenixdms.co.uk.
9. Data Retention
We retain your data only as long as necessary for:
Order and license fulfilment
Legal obligations (e.g. accounting records – 6 years)
Marketing (unless you unsubscribe)
10. Security
We implement appropriate technical and organisational measures to protect your data, including SSL encryption, secure payment gateways, and access controls.
However, no online system is 100% secure. You acknowledge that you provide information at your own risk.
11. Children
This website is not intended for children under 18. We do not knowingly collect data from minors.
12. Changes to This Policy
We may update this policy from time to time. The most recent version will always be posted on this page with the updated effective date.
13. Contact Us
If you have questions about this Privacy Policy or how your data is handled, please contact:
📧 amy@phoenixdms.co.uk